SAMA LABS
Unlock meaningful impact
SAMA LABS is a boutique consulting firm working at the intersection of strategy, execution, and impact.
We partner with forward-thinking organizations—startups, nonprofits, institutions, and governments—to build innovative solutions that drive growth and change across Africa and beyond.
We offer integrated services rooted in deep experience across sectors such as fintech, sustainability, youth development, creative industries, and education.
STRATEGY.
Navigate growth with precision. From market research to go-to-market plans and stakeholder engagement, we help you enter new markets with confidence and local insight.
ACTION.
Bring ideas to life. Whether it’s interim leadership, project implementation, or setting up financial controls, our team provides hands-on support to ensure seamless execution.
INNOVATION.
Design programs that matter. We build youth empowerment, education, and ESG initiatives that deliver measurable value—supported by grants, donors, and aligned partnerships.
IMPACT.
Power transformation. From innovation hubs to STEM education to creative industry partnerships, we help you build the systems and networks that fuel long-term change.
With trusted expertise
Rollout Bank-led Mobile Money
in West Africa
Background
A major Ghanaian bank sought to enter the mobile money sector, which was dominated by telecom operators.
Challenge
Build or buy decision on the technology stack, develop a UI/UX for the mass market, and drive customer usage.
Outcome
Helped the bank identify a fintech to acquire, rebranded the service, and led a full relaunch. Onboarded 500k+ users within the first year.
Set up Social Innovation Lab
within NYC University
Background
A large NYC-based university sought to expand its role in social innovation and sustainability within campus and the larger community.
Challenge
Create a cross-functional program engaging students, faculty, and external partners.
Outcome
Scaled campus-wide innovation + sustainability initiatives. Earned 'Ashoka Changemaker' designation. Built a network of 30+ partners and supported 500+ changemakers.
Turnaround Plastics Company
in Ghana
Background
A mid-sized plastics company in Ghana was experiencing operational losses, internal fraud, and poor financial controls.
Challenge
Stabilize operations, resolve internal issues, and restore financial health across the company.
Outcome
Took over as interim CEO to improve systems, increase production, and recover large chunk of outstanding receivables. Returned the company to positive cashflow in under six months.
Build Academic Pathway for Senegalese Football Academy
Background
A leading football academy in Senegal sought to pair elite training with strong academics, giving players a future on and off the pitch.
Challenge
Design an academic model, meet NCAA requirements, and attract US university recruiters.
Outcome
Established a holistic development program. Secured over $8m in athletic scholarships for players to attend top US universities while continuing their football careers.