AFRICA
UNITED
FAN ZONE
[NYC 2026]
African-Centered World Cup Experience
The 2026 FIFA World Cup is coming to New York City. But for millions of African and diaspora fans, stadium access will be limited.
AFRICA UNITED FAN ZONE changes that.
SAMA LABS is partnering World Inter-Cultural Program, a nonprofit focused on cultural exchange, to build NYC’s premier African-centered fan experience. A multi-day destination to watch matches, celebrate culture, and connect with real opportunities.
FOOTBALL
Large screens. High energy. Community atmosphere.
No $500 ticket required.
YOUTH
3v3 and 5v5. Skills challenges. Coaching clinics.
Real engagement with the next generation.
CULTURE
Live performances. DJs. Dance. Fashion. Art.
A true African cultural festival.
OPPORTUNITY
Business + culture. Startups, investors, and trade.
Networking sessions Live opportunity pitches
Get Involved! We are actively engaging:
- Founding partners
- City and institutional stakeholders
- Brands and community organizations
Download the full presentation below.
For the community. By the community.